Steve Serota
President and CEO
Wisconsin Diagnostic Laboratories and Atalan
Milwaukee, WI
A driving force behind the creation of Atalan, Steve has worked to optimize patient-centered laboratory medicine for nearly two decades. As president and chief operating officer for Wisconsin Diagnostic Laboratories, he oversees an organization performing more than seven million tests annually with test capabilities matching the largest labs in the world, providing expert academic care in every community. He also managed Surgical Services, Specialty Pharmacy and Laboratory Services for Northwestern Medicine, and previously led Perioperative Services for Rush University Medical Center. Steve has a Master of Science in Health System Administration from Rush University.
The 29th Annual Executive War College will be held April 30 – May 1, 2024, at the Hyatt Regency Hotel New Orleans.
Join our carefully selected line-up of clinical laboratory and pathology leaders, along with your peers, at Executive War College — the premier conference focusing on the best ideas, newest lab technologies, and most innovative management strategies now reshaping the clinical laboratory industry!
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WHAT OUR ATTENDEES ARE SAYING
"Thank you for the Executive War College. This year was my first opportunity to attend and I was truly impressed with how well it was run, the quality of the speakers, and the accommodations. It is easy to see why attendance is growing every year."
