Lawrence Worden

Lawrence Worden, Principal, IVD Logix LLC, Dallas, TX.


Dallas, TX

Larry is the Principal and Founder of IVD Logix and also co-founded Market Diagnostics International, where he developed the IVD Insights and IVD Labfile syndicated databases on in vitro diagnostic testing. Prior to that, he was a senior consultant and co-founder at CaseBauer & Associates, an international business development and research firm exclusively focused on in vitro diagnostics. He has held senior legislative/regulatory affairs and market research positions with Becton Dickinson and Company, AdvaMed, and IQVIA. He is the most recent Past President of the Diagnostics Marketing Association and currently serves on the editorial advisory board of Inside Precision Medicine and the programming advisory board of the Cambridge Healthtech Institute.

The 28th Annual Executive War College will be held April 25-26, 2023, at the Hyatt Regency Hotel New Orleans. 

Join our carefully selected line-up of clinical laboratory and pathology leaders, along with your peers, at Executive War College — the premier conference focusing on the best ideas, newest lab technologies, and most innovative management strategies now reshaping the clinical laboratory industry! 

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"Thank you for the Executive War College. This year was my first opportunity to attend and I was truly impressed with how well it was run, the quality of the speakers, and the accommodations. It is easy to see why attendance is growing every year."