Lawrence Worden
Principal
IVD Logix LLC
Dallas, TX
Larry is the Principal of IVD Logix, a full-service marketing research and consulting business for in vitro diagnostics. He co-founded Market Diagnostics International, where he developed the IVD Insights and IVD Labfile syndicated databases on in vitro diagnostic testing. Prior to that, he was a senior consultant and co-founder at CaseBauer & Associates, an international research firm focused on in vitro diagnostics and has held senior marketing positions with Becton Dickinson, AdvaMed, and IQVIA.
He is the Past President of the Diagnostics Marketing Association and serves on the advisory boards of Inside Precision Medicine and the Cambridge Healthtech Institute.
The 30th Annual Executive War College will be held April 29-30, 2025, at the Hyatt Regency Hotel New Orleans.
Join our carefully selected line-up of clinical laboratory and pathology leaders, along with your peers, at Executive War College — the premier conference focusing on the best ideas, newest lab technologies, and most innovative management strategies now reshaping the clinical laboratory industry!
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