Harley Ross
Chief Commercial Officer
XiFin, Inc.
San Diego, CA
Harley Ross holds a cross-functional strategic role working with the executive leadership team to oversee XiFin’s efforts associated with the go-to-market strategy for new and existing markets as well as strategic product integration initiatives. Harley will build on XiFin’s forward-thinking approach to healthcare IT solutions to gain traction for additional business development and expansion opportunities and brings more than 20 years of experience with a varied background in sales, marketing, operations, and product development. Harley was previously EVP/Chief Revenue Officer at Quadax, leading sales strategy for the company’s revenue cycle services division. Harley has a proven track record on several complex projects and service offerings to help create custom solutions for HCPs and is passionate about how technology and data can drive better patient outcomes as we continue to see the healthcare delivery and reimbursement market trends drive us into a new paradigm especially post-COVID.
The 28th Annual Executive War College will be held April 25-26, 2023, at the Hyatt Regency Hotel New Orleans.
Join our carefully selected line-up of clinical laboratory and pathology leaders, along with your peers, at Executive War College — the premier conference focusing on the best ideas, newest lab technologies, and most innovative management strategies now reshaping the clinical laboratory industry!
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