by Anne Tate
For the Executive War College
Brooke M. Katzman, PhD
Assistant Professor of Laboratory Medicine and Pathology, Director of Hospital Clinical Laboratory, Central Clinical Laboratory, Point of Care, and Laboratory Services,
Mayo Clinic
Luuk Giesen, MD
Chief Medical Officer
Vitestro
Session:
Reinventing Phlebotomy with Autonomous Robotics: From Core Technology to Real-World Clinical Evidence, Preference Studies, and Future Advancements
Few innovations touch patients as directly as the blood draw. Autonomous robotic phlebotomy is redefining that experience. The Aletta® Autonomous Robotic Phlebotomy Device (ARPD™) is the first system of its kind designed to perform standardized, automated venipuncture in outpatient settings, bringing new breakthrough consistency to one of healthcare’s most common procedures.
At Executive War College 2026, Brooke M. Katzman, PhD—Assistant Professor of Laboratory Medicine and Pathology and Director of Hospital Clinical Laboratory, Central Clinical Laboratory, Point of Care, and Laboratory Services at Mayo Clinic, Rochester, MN—joins Luuk Giesen, MD, Chief Medical Officer at Vitestro, to discuss what this innovation means for patients and laboratories.
Dr. Giesen will present real-world clinical performance data from leading European hospital laboratories, including safety outcomes, first-stick success, and patient preference findings. Dr. Katzman will highlight Mayo Clinic’s human factors study engaging both staff and patients to assess readiness for adoption and acceptance of the new technology. As she notes, “Device validation with our patient population is important to gain trust and confidence with the system.”
This session will examine the technology, the evidence, and the broader implications of this advancement for laboratory medicine.
Attendees will gain clear, actionable insight into:
- The design and breakthrough capabilities of the Aletta® Autonomous Robotic Phlebotomy Device (ARPD™)
- Real-world clinical studies and supporting evidence from leading European hospital laboratories
- How autonomous robotic phlebotomy advances the trajectory toward true laboratory automation and enables new care models.
Rarely do you get the chance to see a leap-forward innovation that can transform both laboratory workflow and the patient’s blood draw experience.
Join us to see firsthand how this technology is laying the foundation for the next generation of patient-centered laboratory care.
The Ultimate Event for Helping Solve Your Diagnostics, Clinical Lab and Pathology Management Challenges
Executive War College is the world’s largest event focused exclusively on the management of medical laboratories. In 2025, more than 1,100 lab executives and pathologists attended this high-energy event to learn, connect, and collaborate. The Executive War College (EWC) is the greatest goldmine of easy to implement, practical solutions for the modern clinical laboratory.
The healthcare landscape is always changing so it’s critical to stay informed. If you’ve attended Executive War College in the past, you know how valuable the experience is to your business, and if you haven’t attended, we welcome you to join hundreds of your peers at the best and the largest Clinical Lab management event of the year!
