EWC 2026 Partner = VITESTRO

Driving the future of blood collection

Vitestro advances blood draw automation with clinical validation, expert engineering, and close collaboration with leading hospitals.

Secured funding, CE marking, and early customers demonstrate the strength of Vitestro and the real world momentum behind Aletta®.

Aletta®

Aletta®, the world’s first Autonomous Robotic Phlebotomy Device® (ARPD™), automates the diagnostic
blood collection process.

Addresses staffing shortages
Aletta® is designed to reduce workload, improve efficiency, and enhance the patient experience.

Performs a fully autonomous blood draw
Aletta® performs the entire blood draw on its own, from placing the tourniquet to
applying the bandage.

Supports large-volume sites
In our model, one supervisor can oversee up to three Aletta® devices,
making it ideal for busy blood draw centers.

Discover the value of Aletta® for you

For Hospital Leadership

A FORWARD-LOOKING APPROACH TO BLOOD COLLECTION

Hospital and lab leadership can explore how Aletta fits into their long term innovation planning. As Aletta introduces a new supervised workflow for routine blood draws, phlebotomy departments shift to a standardized process.

For Laboratory Specialists

FOCUS ON PREANALYTICAL

Learn how Aletta supports blood collection through a supervised workflow. In addition, the A.D.O.P.T. trial interim results offer early insights into performance, safety, and patient acceptance. Particularly, clinical chemists and lab managers can explore how autonomous phlebotomy is intended to strengthen preanalytical reliability, align with established laboratory processes, and bring more predictability to routine blood draws.

For Phlebotomists and Nurses

A NEW SUPERVISED WORKFLOW

Find out how Aletta® performs each step of a routine blood draw autonomously while staff remain in control through the supervisor role. Learn what the workflow looks like in practice.

Medical Provider using a VITESTRO ALETTA

Content is based on CE mark certification and European experience only.
The Aletta® Autonomous Robotic Phlebotomy Device® (ARPD™)
is not FDA approved for sale or use in the U.S.

Discover how Aletta® sets a new standard for blood collection

Aletta®, the world’s first Autonomous Robotic Phlebotomy Device® (ARPD), automates the diagnostic blood collection process.

Learn More about VITESTRO

News & Blogs

The latest news about Vitestro and Aletta

FAQ

Answers to common questions about Aletta and Vitestro

About Us

Learn more about Vitestro

Careers

Discover your career opportunity at Vitestro

If you would like to connect with Vitestro, our team is here to help. Whether you have a question, a request, or want to get in touch with a certain department, we will make sure your message reaches the right place.

VITESTRO Leadership Team
Toon Overbeeke

Toon Overbeeke

CEO & Co-founder

Brian Joseph

Brian Joseph

VP of Product Vision & Co-founder

Bob Gerberich

Bob Gerberich

Chief Commercial Officer

Andy McGibbon

VP of Strategy and Business Development

Dewi Hamwijk

Head of People & Culture

Jasmine Beukema

Head of QA/RA

Luuk Giesen

Cheif Medical Officer

Jim Lelivelt

CFO

Bas Nieuwenhuis

VP of Engineering

Who Attends the Executive War College

Health Systems and Hospital Clinical Laboratory and Pathology Leadership

Hospital C-Suite Administrators

Laboratory Vice Presidents

Pathology Lab Directors/Administrators

Laboratory Directors

Molecular and Genetic Lab Leaders

Precision Medicine & Genetic Program Directors/Administrators

Laboratory Section Managers/Leaders/Supervisors

Representative Labs:

  • ACL Laboratories/Advocate Health
  • Cleveland Clinic Laboratories
  • Medical University of South Carolina
  • Johns Hopkins Medicine
  • Baptist Health South Florida
  • Banner Health
  • Intermountain Health Outreach Labs
  • Baylor Scott & White Health
  • Cedars Sinai
  • Santa Monica UCLA Medical Center
  • Fabric Genomics
  • Kaiser Permanente

Independent Laboratories and Pathology Groups

Laboratory Owners/C-Suite/Vice Presidents/Directors

Pathology Group Owners/Directors

Pathology Group Practice Administrators

Physician Group Lab Owners/Directors

Public Health/Population Health VP’s/Directors

Life Sciences/Research Labs

Representative Labs:

  • Mayo Clinic Laboratories
  • ARUP (Reference Lab)
  • LabCorp (Reference Lab)
  • TriCore (Reference Lab)
  • GeneDx
  • Sonic Labs (Reference Lab)
  • Michigan Pathology Specialists (Pathologist Group)
  • Pacific Pathology Labs (Pathology Group)
  • NorDX (Animal Reference Lab)
  • Novartis (Research Pharm (Life Sciences)
  • AstraZeneca (Pharm/Life Sciences)
  • Caris Life Sciences (Pharm/Life Sciences)
  • Sonora Quest (Population Health Division)

Partners and Suppliers to Laboratory and Pathology Groups

In Vitro Diagnostic Manufacturers

LIS/Pathology LIS/LIMS/RCM/IT

Diagnostic Instrument, Product & Technology

Informatics Products and Services

Suppliers of Automation, Analyzers, and Assays

Revenue Cycle Management (RCM), Coding, Billing, and Collections

Legal, Regulatory & Compliance

Representative Companies:

  • Abbott (Diagnostics)
  • Epic Corporation (EMR/LIS)
  • Clinisys LIS
  • Cerner LIS
  • Telcor (Technology)
  • XIFIN (Technology/Informatics)
  • LifePoint Informatics
  • Change Health Care (RCM/billing)
  • HC1 (RCM)
  • Diagnostic Laboratory Services, Inc. (RCM)
  • COLA (Regulatory)
  • College of American Pathologists (Regulatory)
  • Beckman Diagnostics (Diagnostics)
  • Bio-Rad Laboratories (Diagnostics)
  • Hologic (Diagnostics)
  • Cardinal Health (Product & Technology)
  • Davis Wright Tremaine LLP (Legal)