Orus Guerra
CEO
Southwest Labs
Orus Guerra brings a wealth of expertise to his role as CEO, combining a strong background in sales and marketing with in-depth knowledge of laboratory operations and logistics. Under his leadership, Orus has driven innovation and efficiency in laboratory workflow design, operational strategy, and technology integrations. His expertise includes streamlining lab operations, optimizing software communication with Laboratory Information Systems (LIS), and delivering customized lab results across blood, toxicology and molecular testing services.
The 31st Annual Executive War College will be held April 28-29, 2026, at the Hyatt Regency Hotel New Orleans.
Join our carefully selected line-up of clinical laboratory and pathology leaders, along with your peers, at Executive War College — the premier conference focusing on the best ideas, newest lab technologies, and most innovative management strategies now reshaping the clinical laboratory industry!
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WHAT OUR ATTENDEES ARE SAYING
"Thank you for the Executive War College. This year was my first opportunity to attend and I was truly impressed with how well it was run, the quality of the speakers, and the accommodations. It is easy to see why attendance is growing every year."
